An institution since 27 March 2013, on Santa Barbara's wild westside...
Saturday, May 7, 2016
TEQUILA TAKES OFF
Americans are drinking more tequila than ever before.
Tequila sales doubled in the US in the last 10 years, according to the Distilled Spirits Council of the US, reports Bloomberg.
While in 2005, Americans were spending just less than $1.2 billion a year on tequila, in 2015 the figure had skyrocketed to $2.3 billion.
This isn't a simply a matter of people paying more. There is simply more tequila being consumed in the US than just a few years prior, with Americans drinking twice as much tequila by volume in 2015, compared to 2002.